Photo credit image: Cliff Brunk
Those lucky enough to ﬁnd themselves in the southern hemisphere right about now are being treated to a whole lot of warmth and sunshine. Find inspiration in the season and think ‘outside the box’ to please your guests and make a lasting impression, whether it be a summer wedding or a sun-drenched corporate event.
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We have 4 easy ways to help you survive planning even the biggest of events:
Planning, checklists, and great organising is the holy grail for event planners. And with good reason! It’s well worth spending your time organising and planning to prepare for your event before you begin implementing. This allows you to have a clear timeline for when things need to be completed, gives you a list of tasks you can delegate to others, and provides a great overall blueprint for the event that can be handed over to someone else in case of emergency.
Having a clear plan also ensures you’re driving the event, rather than setting yourself up to be constantly reacting to things that come your way. Being in constant reaction mode is exhausting and a quick way to lose precious mental energy.
Here at Stretch Structures, we always say that your imagination is your only limitation. We love providing our customers with exciting products that are a result of their creativity and vision. It’s always fun to deliver a product that simply started as a seed of an idea!
Of course we know that creativity can be a funny thing. We’ve all been victims to creative block from time to time where we are searching for something new, but it seems to elude us. We like to work with our customers to create products that are cutting edge and leading the way in fabric architecture.
So let’s have some fun with different ways to brainstorm creative ideas for your next event!
Feeling like you keep putting on the same event, over and over again?
Have the urge to create something bigger and better?
Want to keep up with the latest marketing movements?
Leveraging the community aspect of events is your answer!
There’s a growing desire of consumers to feel a part of something beyond one or two-day events. It’s human nature to love being part of a movement, connecting with others, and getting involved.
Why not serve your audience and your brand better by leveraging your event and expanding it out into a true community?
Event planners are beginning to see how events extend beyond the actual event, starting before the event begins and continuing long after the event has passed.
The event lifecycle has extended as social media, new marketing strategies, and more conscious consumers have flooded the marketplace and encouraged companies to step up their game.
The new marketing landscape is all about storytelling, connection, and relationship building! “Events as communities” is a great way to put these ideas into practice and increase the impact of your event.
You have the ability to capture audience attention on a much deeper level than ever before, encouraging consumer engagement outside of the limited time you have available to host an event.
There are three main things to consider when utilizing this strategy:
Who will manage the community? This strategy requires other marketing experts past the event planner in charge of the event. It takes brand ambassadors to truly nurture a community and ensure the community stays focused. Be prepared to invest the personnel to make this strategy effective.
What is truly the point of the community? What is the bigger movement that your audience relates to and can get behind? It could be environmental issues, conscious consumerism, buying local, or other big vision causes that your brand supports and believes in. Ensure the vision is aligned with your brand and is related to your event.
What is really the goal with creating the community outside of the event? Perhaps it’s increasing attendance at the event, fostering connections between attendees, building customers for life, continuing the community yearly, or changing perceptions. There are a lot of reasons communities exist, but if you aren’t clear on the purpose of your community, then your lack of true connection will show and it will be confusing why it exists in the first place.
Consumers are intelligent and picky about how they spend their time and where they spend their money. If you want your event to truly stand out, link it to a larger community that serves a true purpose for your audience and your brand.
Connection is currency and your event community can prove to be well worth the effort.
From a bride whose passion is the environment to throwing an Earth Day festival, there are many reasons and opportunities to create an environmentally friendly event. Now more than ever, consumers are calling for better awareness around environmental impact and companies are being held to higher standards.
You can hop on this smart train by approaching your events with the environment in mind. And these days, environmentally friendly doesn’t just apply to the picnics or events with a rustic feel. You can take any event and create a fun, stylish affair with the environment in mind.View full article →