Feeling like you keep putting on the same event, over and over again?
Have the urge to create something bigger and better?
Want to keep up with the latest marketing movements?
Leveraging the community aspect of events is your answer!
There’s a growing desire of consumers to feel a part of something beyond one or two-day events. It’s human nature to love being part of a movement, connecting with others, and getting involved.
Why not serve your audience and your brand better by leveraging your event and expanding it out into a true community?
Event planners are beginning to see how events extend beyond the actual event, starting before the event begins and continuing long after the event has passed.
The event lifecycle has extended as social media, new marketing strategies, and more conscious consumers have flooded the marketplace and encouraged companies to step up their game.
The new marketing landscape is all about storytelling, connection, and relationship building! “Events as communities” is a great way to put these ideas into practice and increase the impact of your event.
You have the ability to capture audience attention on a much deeper level than ever before, encouraging consumer engagement outside of the limited time you have available to host an event.
There are three main things to consider when utilizing this strategy:
Who will manage the community? This strategy requires other marketing experts past the event planner in charge of the event. It takes brand ambassadors to truly nurture a community and ensure the community stays focused. Be prepared to invest the personnel to make this strategy effective.
What is truly the point of the community? What is the bigger movement that your audience relates to and can get behind? It could be environmental issues, conscious consumerism, buying local, or other big vision causes that your brand supports and believes in. Ensure the vision is aligned with your brand and is related to your event.
What is really the goal with creating the community outside of the event? Perhaps it’s increasing attendance at the event, fostering connections between attendees, building customers for life, continuing the community yearly, or changing perceptions. There are a lot of reasons communities exist, but if you aren’t clear on the purpose of your community, then your lack of true connection will show and it will be confusing why it exists in the first place.
Consumers are intelligent and picky about how they spend their time and where they spend their money. If you want your event to truly stand out, link it to a larger community that serves a true purpose for your audience and your brand.
Connection is currency and your event community can prove to be well worth the effort.
From a bride whose passion is the environment to throwing an Earth Day festival, there are many reasons and opportunities to create an environmentally friendly event. Now more than ever, consumers are calling for better awareness around environmental impact and companies are being held to higher standards.
You can hop on this smart train by approaching your events with the environment in mind. And these days, environmentally friendly doesn’t just apply to the picnics or events with a rustic feel. You can take any event and create a fun, stylish affair with the environment in mind.View full article →
Every event evokes a particular emotion. Events are an experience that brings the guests along for a ride. And you are the train conductor. You determine what kind of ride your guests will have and where you want them to go. You get to decide how you want your guests to feel.
A classic country wedding that invokes romance and simplicity, the feelings of days gone by. The big annual meeting that has employees excited about their jobs, the future, and increases feelings of loyalty. The family festival in the park that swells with laughter and encourages community, where parents leave grateful for a safe and fun place to take their kids.
To that wedding guest, that loyal employee, and that grateful parent, that event wasn’t just a way to spend a few hours of their day. It was an experience to remember that lingers with positive emotions. And when they think of this event in the future, they’ll once again recall those emotions and think of it fondly.
And that is exactly the point!
So how do you create an experience that will have your guests evoking positive associations for months and possibly years to come?
Using StretchStructures at your next event isn’t just about finding a tent to protect your guests from the weather. It’s creating an entire experience. And the easiest way to create this experience is through high-quality and well thought out event architecture.
There are a wide variety of stretch fabric architecture, exhibition, and event products available to provide dramatic visual impact and to highlight the feeling of your event.
Use the stretch Lycra products indoors or out for:
You can transform your space and demand attention with any of these exciting pieces.
And with StretchStructures you know you are getting the same high-quality you’ve come to expect. The high performance stretch Lycra used in all of our architecture pieces is flame retardant, printable, and long lasting. We also make it convenient to use these products by keeping them lightweight, cost effective, easy to install, and a snap to pack down for shipping and moving.
Stretch event architecture is a fun way to create your perfect setting, enthrall your guests, and ensure that feeling remains long after your event is over.
Contact us today to create the experience you’re looking for.
Let’s paint for you a picture……So people are still raving on about your last event you planned. They’ve commented on the fabulous food and entertainment. They’ve gushed about the stunning atmosphere. And they’ve thanked you for creating true ambience and an experience they’ll remember.
You knew the whole design centered around one key element – the perfect stretch tentView full article →